22 the perfect age - with mushrooms & roundabouts

About Time Too!

2009-07-27T10:08:00.000-07:00

So I thought it was time I said a quick hello to all the Rising Music and Rising Digital fans. In a rather clichéd Bridget Jones style introduction… “This is Beth, she loves all things Social Media and spends her weekends dancing hard to the pumping sounds that dominate the Leeds club scene.”

I’ve been working in Social Media for the past 16 months or so. My journey began at a Leeds based SM company, Wolfstar , which is where my relationship began with Seb, MD and founder of Rising Digital Ltd. Upon finishing my degree in broadcast journalism and my stint at Wolfstar, I decided that Social Media was the career for me.

Spending a year creating a Social Media department at a Yorkshire based Digital Marketing company, which involved running campaigns for Play.com, Argos and Comet as well as creating the over all business strategy required for any new department, has provided me with a proficient base of knowledge and experience.

Once I was given the signal that Rising was set up and good to go, I took the plunge into the exciting and inspirational world of music marketing. Rising’s client list already boasts some of the worlds top DJ’s including Chris Lake Chris Lake, Sander Van Doorn and Steve Angello.

A week in the industry and my passion has increased even more. Filling my head with html and advanced audio coding doesn’t seem quite so tedious when it’s all for the illustrious cause of spreading the work of such prominent artists. I am a true advocate for dance music, making this my dream job.

All that’s left (besides the continuous learning necessary when working in the business of social media) is to hunt out a wide variety of DJ’s, so bring on the Techno, DnB, DupStep, you name it… I want to market it : )

VIVA LAS VEGAS

2008-07-20T09:23:00.000-07:00

So it seems to have been a long time coming but we are finally about to start our trip! woopwoo! First stop - Vegas . The plan has deviated from renting an RV in Atlanta and driving across to the west coast, mainly due to the rise in petrol prices - yes this has shit all over our party just like it has everything else! So instead we are flying to Vegas and starting the journey from there. For those of you who don't know Vegas is close to the west coast which means it's not too far (in American geographical terms) to California's coast line which includes San Diego, LA and San Francisco. As much as I appear to be grumbling about this, it is actually serving me well as I figure the sooner I get to Vegas the better! So much for the cultural road trip, eh?

Only problem is it's expected to be about 108 degrees, for everyone back in the motherland this equals 42 degrees Celsius - yes I'm thinking I might not survive it either! It's been about 34 degrees in Atlanta which has been pretty unbearable. If we had any sense we wouldn't have planned to visit at the hottest time of the year. So expect to hear lots of complaining from me later in the week. Yes you can all kill me when I get home as I know you're sat in the rain, mwah ha ha ha.

So for now to keep yourselves entertained take a look at the Stratosphere - just to make you feel better that you're sat at home/work bored out of your mind!

One more thing, I'll be adding some photos on here but to see them all follow this link.

Hey all - just a quick update

2008-07-10T06:09:00.000-07:00

I thought I better say congratulations to all the BJ's and anyone else whose just graduated. I had a really good day, it was really nice to see everyone again, especially looking so smart! I hope you all have a wicked summer and earn lots of moolah!

P.S. this was the only pic of graduation on the net so far - please don't judge!

Drum and Bass all the way!

2008-04-17T09:16:00.000-07:00

I'm always looking for new ways to listen to drum and bass and today I was introduced to a brilliant site called imeem. It enables you to listen to other peoples playlists so to check out new music of your desired genre go to www.imeem.com . Here's my favourite...

Is Investigative Journalism Dead?

2008-04-17T08:30:00.000-07:00

As a broadcast journalism student, journalism is a topic close to my heart; however I feel the need to ask myself why I am looking to a career in PR instead. First and foremost, is the move away from muckraking journalism which brought governments to right; here I am obviously thinking of the infamous Watergate Scandal. I’m sure Woodward and Bernstein started a revolution among young journalists in the hope that they too would have the chance to change the world using a secret source named ‘Deep Throat’.

It was in this Golden Age that the media really lived up to its name as the fourth estate. But in the modern age investigative journalism can simply not survive within the press. Commercial pressures are forcing resources and cash to be stretched to the point that no, or at least very few, editors are willing to take a risk on expensive investigations. Phillip Knightley explains that it all began with the death of the print unions, and was subsequently made worse by the arrival of media law firms. I particularly like Knightley’s quote from Rupert Murdoch just after he ended the editorial budgets on the Times Newspapers, “Never give journalists a budget. The b******s will spend every penny of it." Just give them a news agenda instead, yeah?

Today, investigative journalism has moved over to television, with the technological age paving the way for the ‘undercover documentary’. Prime time spots are filled with reporters donning hidden cameras and mini-mics, in their quest for justice. I am not objecting to this kin d of journalism, don’t get me wrong I enjoy this type of programming as much as any other, yet I can’t help feeling like saying “Is this the best we can do?”

This is not the only problem. It is clear journalism is in decline across the spectrum – for one, Politics has been made into a melodramatic soap opera and ultimately caused the public to become more concerned with trivial rubbish. It was not long ago that Blair’s new haircut made the front pages and Cameron’s dabble with cannabis in his teens caused national uproar.

So with the Internet taking the world by storm and the emergence of social networking taking over could UGC (User Generated Content) become the new method of journalism? (In 2006 Ofcom’s communications market report revealed that 41 per cent of all UK Internet users aged 25 and over have a social website homepage. This is in addition to the 70 per cent of all 16-24 year olds signed-up to social networking sites.)

To this I would answer no, despite the lack of faith I have expressed in modern journalism, I still believe it plays a vital role in our democracy. There might be less catastrophic wrongdoings uncovered and more conformist reports in today’s news output, but there are still a lot of journalists risking their lives and fulfilling their role whole-heartedly to bring all of us, the news.

Is 21 the perfect age?

2008-04-11T07:49:00.000-07:00

Hi my name’s Beth Jones and I’ve just started a work placement at Wolfstar. Although I have almost finished studying for a Broadcast Journalism degree at the University of Leeds, I have decided that PR is the way forward and what better place to start learning than at Wolfstar.

Finishing uni is just starting to sink in and it’s a horrible thought, despite this I have come to the conclusion that 21 is the perfect age, or at least with my limited experience I think it is. After my holiday in Atlanta this Easter visiting my folks I realised that I must appreciate every minute of being 21. I could see the nostalgia engulfing my dad as he rattled off stories from the good old days. The one which stuck in my head, and probably the one he was most passionate about, was his drunken antics on his 21^st birthday while posted by the RAF in the Borneo jungle.

Clearly I have already had the brilliant experience of visiting Atlanta this year. Apart from the lovely weather and friendly people, there is so much else that makes it such a great city. Firstly there was the scintillating dinner at the renowned Sundial restaurant, then there is the endless number of shops in Lennox Square but my favourite activity, which any visitor to Atlanta must do is visit the Turner Field for a Braves game. I was a baseball virgin before this trip but having watched my first game, I’m hooked! Even if you don’t want to get immersed in the game itself there is so else much to do, the best part had to be watching the crowd on the big screen, laughing and waving desperately once they realised they had been caught by the camera. Ahhh good memories!

Not only does being 21 and a student allow the freedom to travel, it grants you the luxury of time. So my next venture is likely to be a festival. As an avid fan of Global Gathering (having been three years on the trot) I think it’s time to spread my wings. However this poses a problem, as I look to fellow friends hoping for some guidance in what to do, I end up torn between Barcelona’s Sonar festival and Benicassim near Valencia. Hmmm who knows? Any advice? Either way it’s going to be an experience not to be missed!

If your looking for something a bit different, check out the Guardian’s guide to ‘20 British festival’s you’ll never have heard of’.

All I know is I won’t stay 21 forever and as my final summer of ‘no work and all play’ draws nearer I am on a mission to make it the best yet before I embark on my journey into the depths of the world of PR.

Cross posted on Wolfstar